Ben Küffer the CEO of NORQAIN reached out to me for a collaboration in 2021. We met and the most unexpected things happened — We were so caught up in each other’s stories that we even forgot to talk about business! I wasn’t that open to any brand partnerships at this time as previous discussions with several brands had always required a compromise that went against my own values. There were a couple of basic requirements, which were important in order for me to be associated with a brand. It was tough for NORQAIN as well, because one of my requirements was that they get rid of all leather straps and animal materials in their watches.
Only a few days after our first meeting, Ben called me again and confirmed that they will stop producing watches which consist of any animal products – the base for a successful partnership was set: We launched in 2021 our first watch together, the Hakuna Mipaka WILD ONE, a limited edition. A few months later, we were able to bring a female version to the market, and one year later, a male brown version, dedicated to king Dexter. I feel very proud to be a NORQAINER and work with Ben to make a statement for the watch industry and its standards.